According to the Ministry of Health’s website:
17. Does the Tobacco Control Act really prohibit advertising? Under which circumstances is advertising of tobacco products allowed?
Indeed, the Tobacco Control Act has placed prohibitions against advertising.
There are, however, some limitations to the prohibitions:
A person may advertise a tobacco product by information advertising or brand preference advertising by way of:
a. A publication that is provided by mail and addressed to an adult smoker who is identified by name.
b. A publication that has an adult readership of not less than eighty –five per cent (85%)
c. Signs in a place where children (under 18 years) are not permitted by law.
Please note that these allowances do not apply to lifestyle advertising* or advertising that could be construed on reasonable grounds to be appealing to children.
The loophole which the eager-for-revenue local newspaper people might use in carrying this cigarette ad is that children don’t read much anymore and children see newspapers as a legacy product waiting to become extinct.
I, an adult by age, was drawn to this ad and my initial reaction was “so cheap.” No doubt this latest salvo by a clever company had more than the bland informational effect it was supposed to theoretically have. I almost had the urge to run down to the nearest dealer and start my addiction while I still had a few extra dollars. Though cigarettes are at the top of the list of addictions that will quite likely kill you in several ways, so to does alcohol, fried chicken, corn curls, cell phones, fast cars, promiscuous shapely women and political parties.
I don’t think this cigarette newspaper ad was necessary and it was in very poor taste. All that was needed was the dealers carry a pamphlet with the new prices which informs the addicted why they are paying more for their own tragic demise. Why should the nonsmoker also have to know about the latest price increase while being tempted to look cool with minty breath? Greed for increased profits at the expense of human life is usually the answer.