The culture of a country is not only found in the country’s song, dance and shark and bake but also in the full-page ads in the newspapers. In studying the culture of a country most anthropologists and space aliens listen to the drums but miss the real beat drummed out by ad agencies via full-page ads. Some say the newspaper headlines tell the story of a country but as this task of headline creation is usually given to the accountant or janitor at most daily newspapers, headlines can be misleading. Since the cost of one full-page color ad is almost equal to or more than the yearly salary of many workers and public servants in Trinidad and Tobago, it must never be taken lightly. These ads sometimes show, in a subtle way, who are the real power brokers in a country thus who are pulling the strings.
Since there is much to learn from full-page ads this blog decided to take some photos of some of these ads appearing in the daily newspapers over the last few days to document the Carnival season for 2011 and by extension, the mindset of our happy country.